Overview
As part of my work with The Nikkei Group, I managed social media for three signature concepts under the Nikkei brand umbrella—each offering a distinct take on Japanese-Peruvian cuisine:
Nikkei  (The flagship concept, focused on refined Nikkei dishes in a premium setting) | Nikkei Nama Bar  (A casual, vibrant offshoot centered on rice bowls, donburi, and approachable comfort food) | Nikkei Robata  (Specializing in robatayaki Japanese charcoal grilling with an elevated, smoky twist) |
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Refined, minimalist, and premium. Visuals focused on elegant plating, curated cocktails, and upscale interiors. Content included chef features, wine pairings, and premium dish spotlights—with clean layouts and subdued tones to reflect the high-end feel. | Laidback yet elevated. Focused on rice bowls, donburi, and more casual fare, making premium dining feel more accessible. Content used brighter tones, relaxed copy, and bolder visuals to appeal to a younger, dine-in and delivery-oriented audience. | Smoky, warm, and robust. Showcased the art of robatayaki grilling through close-up motion shots, glowing embers, and premium grilled proteins. Earthy tones and texture-forward edits set the mood for this rich, fire-driven experience. |
Social Media: | Social Media: | Social Media: |
Across all three, I led content creation and strategy that balanced culinary storytelling, brand voice, and targeted promotions—while maintaining cohesion across platforms.
My scope includes:
Social Media Management – Overseeing daily operations across Instagram, Facebook, and TikTok
Content Planning & Strategy – Aligning campaigns with brand goals and seasonal promos
Graphic Design & Video Editing – Creating branded layouts, promos, and motion content
Production Shoots – Planning and directing food, lifestyle, and ambiance shoots
Email Direct Marketing – Designing and executing newsletters and promo blasts to drive engagement and sales
Community Management – Engaging with followers, managing UGC, and building online presence
From visual storytelling to campaign execution, I help bring each concept’s identity to life—crafting content that connects, converts, and captures the unique vibe of every Nikkei brand.
Content Highlight
Seasonal menu launches and chef specials
UGC reposting to boost authenticity and engagement
Short-form video editing (Reels) for behind-the-scenes prep, chef plating, and close-up textures
Event coverage and highlighted promos for all three concepts
Responsive stories and pinned highlights to share menus, hours, contact info, and reservation links
Conclusion
Managing the digital presence for Nikkei, Nikkei Nama Bar, and Nikkei Robata meant embracing one culinary identity through three unique lenses. From premium plating to comfort bowls and grilled traditions, I helped shape a distinct voice and visual story for each—building community, consistency, and craveable content along the way.
